Creating the Perfect Card

Artist Resources - Posted on by Sophie Hargreaves

Here at Wuzci, we want to help your design skills thrive and offer every opportunity to improve (and thus, increase your sales!). Sometimes this can mean a simple font tweak or adjusting your design layout so that it reads more easily.

With our brand new Artist Uploader, more of the power is in your hands. You are in charge of ensuring your designs look top notch on the shop, from the image to the name and the description. Ensuring your product listings look clean and professional is the surest way to capture your audience and pull in more of your commission.

We have pulled together some of our top tips & tricks to help your designs shine on our shop.

1. Starting the Design

Having a very clear image of the audience for a card is of the most important starting point. As you’re putting pencil to paper, ask yourself: Who is going to buy this card? Who are they buying it for? What kind of voice am I trying to convey with this design? Do I want to make people laugh, or am I helping them convey something much deeper?

Once you have a clear vision of who and why this card would be sent, using contemporary inspiration for fonts and colours can help bring your idea to life. Why not check out our inspiration boards on Pinterest or one of our Inspiration Emails?

TIP: Using a variety of fonts within your collection of designs could help you to cater to a wider audience and make sure your cards don’t all have the same ‘feel’
TIP: Instead of leaving the text central in this design, pushing it to the left gives it a more interesting composition and stops the darker blue from dominating too much of the frame.

2. Uploading your designs

Once your design is finished up, it’s time to upload it onto the shop!
All designs must measure 15.3cm x 15.6cm to allow for a 3mm bleed along the top, bottom and right edges. Check out our guide on Bleed.

After dropping your design into our Uploader tool, you will be able to preview it with or without the bleed guidelines. Designs need to be centralised within the 15cm square, not the entire canvas as this will result in designs either being cut off or looking off-center once printed.

TIP: If your design contains a border like this one from Quince Prints, ensure it is correctly centralised after the edges have been trimmed. Designs that do not meet this criteria will be rejected.

3. Naming and Descriptions

Creating your design name and description is the last, but one of the most important steps in submitting a design.


• Design titles need to be short and relevant. Using the phrase on the card or something related to the category is a good place to start. You do not need to write “Card” in the title.

• The description is what customers will see on the product page. This can describe the card in more detail than the title, but could also be a good place to write in who the card could be for or the perfect time to give it to someone.

• Adding relevant tags is the best way for customers to reach your design. Think about the search terms someone might use to get to your card. Put yourself in the customer’s shoes, keep it simple and remember to use words that describe your card well, e.g. “Dachshund card”, “Funny card”, or “Girly”.

• Remember that search engines also pull information from the product pages. The more accurately you describe your card, the higher chance it has of appearing in a potential customer’s search result.

E.g. When searching for “Dog Card”, Google pulls these results and puts those key words in bold.
TIP: It can be tempting to get lazy at this point, but customers won’t be able to find your cards if they aren’t tagged properly! Everything written on the product page helps to boost the designs SEO!

4. Waiting for Approval

Once your design is submitted, you will see the below message.
Designs are usually reviewed within 24 hours of submission and you will receive an email notification once it’s gone live. Please be patient whilst your design is under consideration.

If there are any problems with your submission, we will contact you outlining what we need you to amend and requesting that you re-submit once those changes have been made.

If you’re unsure about any part of this process, simply drop us an email at hello@wuzci.com


Happy designing!