Artist Spotlight: Hotchocbunni

In our Artist Spotlight posts, we chat to some of our amazing artists about their work, what inspires them and whether they have any top tips to share with us! In our last post, we spoke to the lovely Amanda Summers of Half Pint Print. Today, we have the pleasure of hearing from Amanda Lincoln, the creative mind behind Hotchocbunni.

Who are you and what do you do?

Hi, I’m Amanda the designer/illustrator behind Hotchocbunni. I work from my studio at home in the garden surrounded by my 6 bunnies and my black Labrador Poppy when I feel up to it – I suffer with M.E & Fibromyalgia so can’t work full time I just like to keep my hand in and designing cards for Wuzci is such fun, I also sell other products via a few other sites Society6 and Zazzle.

Where did your creative journey start? Did you always want to do this?

I have always been creative – as is my mum, so she encouraged me to try so many different creative hobbies when I was young. I never intended to go for a creative career as I was to work for the family business (Tyres & Exhausts!) in an office doing book keeping and reception work but that really wasn’t for me. I was there around 2 years after I left school and used to love painting wildlife in my spare time. I used to take my paintings to a copy shop nearby and they offered me a job as a graphic designer because they liked my work. However, I didn’t have the confidence to take the job, but it drove me to apply for art college and that’s how my journey began. Since college my career history spans from designing licensed product for companies such as Disney, Warner Bros etc, to running my own handmade wedding stationery business.  I have always preferred working in design for kids or pretty girlie stuff and I think my style today portrays my love for both. 

Do you think greetings cards are important in the world today?

Yes definitely! I have worked (in one way or another) in the greetings card & stationery industry for over 20 years and haven’t seen any decline in demand. I think every one loves to receive ‘happy mail’ in the post especially around special occasions, after all, who doesn’t like to know that they are being thought about at those times. 

What inspires you to keep creating? How do you get past drawing block or boredom with your work?

One of my good friends Tina is a constant inspiration to me, she is so talented and as much as I know I will never be as good as her. We often meet up and she encourages me in a way that no one else does. I also love to look on Pinterest at kawaii products, Sanrio in particular have been a love of mine since I was a teenager.

Who are your favourite artists/creators at the moment?

I follow a lot of artists on insta and am currently loving the work of aidazamorailustacion and hope to be as good as Crafter of cute one day.

Can you tell us a little bit about your process? How do you create your work?

I keep a digital scrapbook of past work, other artists work and general images from the world around me which always gets me inspired. I work digitally, drawing in Adobe Illustrator and occasionally adding textures in Procreate or Photoshop. I find this is the best medium for me because my physical difficulties sometimes mean that I cannot sit at a desk for long so instead I can sit with my laptop on the sofa and keep going. 

If there was one piece of advice you could give to a creator at the beginning of their journey, what would it be?

Practice, practice, practice! I’d suggest looking up ‘Draw this in your style’ challenges on Insta where other artists illustrate something and ask you to draw it in your style, that way you build up your skills, gain confidence and make friends with other creatives. Also enter competitions, for example Spoonflower have ongoing surface pattern competitions that anyone can enter, however be warned that there are usually A LOT of entries so don’t be down hearted if you don’t win, it is just a bit of fun and great for building your portfolio and becoming a more accomplished artist.  Also always make sure that you check the T’s & C’s as some comps require you to hand over your copyright which is totally not acceptable. Over all I’d say ‘Have fun’, ‘work hard’, ‘have confidence in your work’ and ‘don’t give up’.

Finally, do you have any projects in the works or exciting things you would like to plug?

I have in the past licensed my own children’s wallpaper, scrap-booking and sticker ranges (amongst others) through large companies which I’d love to do again, but my health limitations currently mean that I can’t guarantee meeting strict deadlines etc so for now I am concentrating on my Wuzci shop and those mentioned above and hope to sell fabric via Spoonflower in the future.

Thanks to Amanda for sharing her words of wisdom and giving us a lovely bit of insight into her brand. If you’d like to see more of her collection on Wuzci, then check out the below button!

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Artist Spotlight: Half Pint Print

Last week you might have seen our Artist Spotlight with Beverley Hopwood, where we talked to Bev about her creative process and her amazing work.

This week we’re featuring Amanda Summers, the wonderful creator behind the brand Half Pint Print. Amanda’s work is bright and often features adorable characters and fun word play. So if you’re interested in finding out how she creates her designs, keep on reading!

Who are you and what do you do?

I’m Amanda, and I run an online illustrated stationery shop called Half Pint Print. I design wedding stationery, wall art and greetings cards.

What medium do you like to work with the most? Has this changed since you began your creative journey?

I love watercolours and an inky brush pen. I also like using collage. My bumble bee designs are made up with bits of textured papers and colouring pencils for the detail. I’ve pretty much been using these materials since the beginning of my illustration career. The watercolours are just so simple and easy to use. I can get designs produced pretty efficiently with this medium. Collage is great too. I like the interesting textures that it creates. It is something unique to other designs.

What or who inspires your work? Do you ever suffer with creative block?

I really love children’s picture books. I specialised in children’s book illustration at university. I love the appealing characters that you find in them, the simple stories and the bold striking designs of each page. These books were really what initially started my interest for a career in illustration.
It’s surprising, but I suffer from creative block every single day. Some days it takes me a while to get in the zone but I just look through my children’s book collection and get some inspiration. I don’t panic when I get creative block, it’s just part of the process and I always seem to produce work that I am really pleased with in the end.

Do you think greetings cards are important in the world today?

Yes, definitely! Even in a world that is turning into some sort of ‘digital era’, we all still love a bit of snail mail arriving on our doorstep!

If there was one piece of advice you could give to a creator at the beginning of their journey, what would it be?

Just keep drawing, and have fun with it. Whether it is for your career or even just for fun, it really is a lovely industry to be a part of.

Finally, do you have any exciting projects in the works that you’d like to talk about or anything that you’d like to plug?

I have just launched my first ever wholesale greetings card catalogue! I’ve been furloughed most of the Coronavirus pandemic and I really worked hard on designing over 140 new cards. I’m really looking forward to taking this next step in the greetings card industry.
I have also worked hard on my illustrated wedding stationery range. I now have a ‘Rustic Woodland’, ‘Tropical Caribbean’ and ‘Country Lavender’ themed wedding stationery in my online shop. Now that the wedding industry is finally emerging again from the pandemic, I’m beginning to see these designs in particular getting really popular.

Thankyou Amanda for sharing your words of wisdom!

If you’d like to check out Amanda’s full collection of cards on Wuzci then click the button below.

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Artist Spotlight: Beverley Hopwood

In our last Artist Spotlight, we spoke to Diana Birkett about her work and design process. If missed it, you can catch up here!

Today we’re talking to Beverley Hopwood, a designer and illustrator with over 25 years of industry experience. This is a good one – so grab a cuppa and enjoy!

Who are you and what do you do?

I am Beverley Hopwood, or Bev. Also known as beverleyhopwoodillustration. I’m a freelance illustrator and designer and have been very lucky to have been able to sustain this throughout my working career. I illustrate for various markets including homeware, gift, greeting cards and fashion. I love pattern, colour, typography and I love drawing characters. I don’t like to pin myself down to a particular style which allows me to work for such diverse clients. I find myself swapping from watercolour botanical drawings, to fun slogans, to cats in diving suits! (one of which is a card I designed for Wuzci!) Check out this card here.

What medium do you like to work with the most? Has this changed since you began your creative journey?

I tend to mix it up from hand-drawn or painted, to digital. It totally depends on the brief and how I want the end product to look. I will either draw directly onto the Mac or hand draw or paint in a sketchbook, then scan it in and manipulate it. I also use both Photoshop and Illustrator, again depending on the end feel of the design. My medium has most definitely changed from my early days at Uni to the present. Seen as there was only one computer in the whole course department; paint, paper and pens were the only option! Which in hindsight, I think it allowed far more room for creativity and mistakes, the latter being crucial! As computers became more accessible, in one of my first in-house design positions, I was given the opportunity to learn to draw digitally which, as a result, enables me to now have multiple choices to create.

What or who inspires your work? Do you ever suffer with creative block?

A cliché, but there’s inspiration everywhere! I am very visual and take in details all the time which affect my work. In a digital age, galleries, other artists work, what’s in stores, are all so accessible, especially during the past covid year, so Pinterest, blogs and creative art sites are all regularly visited for inspiration. Creative blocks of course happen but when you are working to continuous tight deadlines, there’s not much room for swanning off to a gallery for the day! 5 minutes away from my desk to grab a coffee normally sorts it! I find that just stepping away for even a short space of time allows your brain creatively to problem-solve.

Do you think greetings cards are important in the world today?

Most definitely!…..but as a greeting card designer, I would say that! Personally though, a handwritten or personalised card or letter means so much to me so I can only assume other people feel the same. Because we are all so entwined in digital worlds, in home and work life, receiving something physical that you can hold in your hands or place on a mantel holds far more weight to me than an email or text.

If there was one piece of advice you could give to a creator at the beginning of their journey, what would it be?

Sit up, sit straight and get a good chair! Ha ha! Apologies that it’s not creative advice but most of your working lives – especially in the creative sector, you will spend the rest of your life sat down and almost everyone I know in creative jobs suffer from some sort of back or neck problems, so take heed!
In relation to the actual career though, to survive as a freelancer you have to be willing to multi-task. You are the creative team first and foremost, but alongside that, the media manager, the accountant, photographer, admin, HR, editor and general dogs body!

Finally, do you have any exciting projects in the works that you’d like to talk about or anything that you’d like to plug?

I am very lucky to regularly work on such a lovely mix of end products, from greeting cards and childrenswear to homeware. Because they all launch at different times, in different stores and different continents throughout the year, it can be very hard to keep up with launch dates to plug anything!
In regards to new clients, I am working on some lovely children’s book concepts with one client and a new games project with another which are both new areas to me and very exciting. I’ll try and keep you posted on how it goes! Otherwise my instagram account @beverleyhopwoodillustration shows more day to day work and my website: showcases my portfolio.

Thank you Beverley for giving us such a great insight into what your creative journey looks like!

If you’d like to see more of Beverley’s card designs, check out her profile and socials via the button below.

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Artist Spotlight: Diana Birkett

You might already be familiar with our Artist Spotlight series, but just in case you’re new here, this is where we feature one of our amazing artists and talk to them a little bit about their work. So grab a brew and sit down for a catch up 🙂

Who are you and what do you do?

I am Diana Birkett, artist, designer and illustrator

What medium do you like to work with the most? Has this changed since you began your creative journey?

I love to work with gouache as its so versatile, but my current favourite medium is oil paint on canvas. This has changed a few times over the years and digital artwork has become a big part of what I do but I still love using a paintbrush, this has remained a constant throughout.

What or who inspires your work? Do you ever suffer with creative block?

Nature is my biggest inspiration, and when I get creative block I tend to go out for a walk, and being lucky enough to live in the countryside this generally helps!

Do you think greetings cards are important in the world today?

I do think greetings cards are important to show loved ones and friends that you care and are thinking about them.

If there was one piece of advice you could give to a creator at the beginning of their journey, what would it be?

Persevere! Its so important to love what you do.

Finally, do you have any exciting projects in the works that you’d like to talk about or anything that you’d like to plug?

Hoping to take part in the Knutsford Art Trail on 10th and 11th July in a pop up display.

Thank you Diana for answering our questions!

If you’d like to see more of Diana’s card designs, check out her profile and socials via the button below.

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Choosing The Perfect Father’s Day Card

It’s that time of year again! Father’s Day 2021 falls on Sunday 20th June, and now it’s time to select your cards! For Dads all over the country, whether they’re Grandads, Step-Dads, Dog Dads, or Dad-joke-dads, it’s the perfect opportunity to show them how much you appreciate all that they do.

If you’re stuck for ideas, why not check out our top picks to help you find the perfect card?

For the Football Dads…

For the Super Dads…

And the car loving Dads…

And the Grandads…

The Dads with hobbies…

and the Dads who like to cuddle…

…we’ve got a card for everyone!

So why not take a look at our full range? Not only will Dad be pleased you remembered to get a card, but you also supported a small business and an independent artist!

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Working in CMYK

Setting up artworks for print can be a pretty daunting task if it’s not something you’re used to. Ensuring your artwork is set to the correct colour profile is crucial if you want to match the print colours as closely as possible to what you see on screen. Of course there are still many variables to consider, even when working in CMYK – differences in screens, inks, paper stocks, texture and print presses. However by working with the correct colour profile, you eliminate any variables you are able to control and differences you see on the final print should be minor.

So what does CMYK mean?

CMYK refers to the inks used in printing; Cyan, Magenta, Yellow and Black. Any artwork that will be printed, needs to be supplied in the CMYK colour format to tell the printer how to create the correct colours. Most digital editing programs will have an option to alter your Colour Mode.

During printing, each of the four colours are layered to create the finished result.

These four inks are the reason we cannot accept artworks in RGB colour format. RGB (Red, Green, Blue) is what each pixel on your screen is made up of to create the on-screen colour you see. The breadth of colours available for RGB format is much bigger and is only used for electronic prints (TV, monitors, cameras etc).

So remember:

• RGB for screen

• CMYK for print

How do I set my document up to be CMYK?

If you’ve already started your artwork and aren’t sure whether you have set the document up correctly, you can usually check and adjust this at any point.

In Adobe Photoshop, simply hitting the keys CTRL + Y (Windows) or CMD + Y (Mac) will toggle a CMYK preview. This does not change the colour mode of the document, but you will be able to check any differences in colours.

Another great way to double check your colours in Adobe Photoshop can be found in the Colour Picker window. If the colour selected is not within the CMYK colour range, a small ! in a triangle will appear next to it. By clicking directly onto the symbol, the program will automatically select a colour in the CMYK range.

It’s as simple as that!

When designing your cards, to make sure the colours you see on screen match the final printed product, always make sure to work in the CMYK colour mode. But don’t worry – if you use our pre-made templates, you will see that these are already set up this way.

If you have any questions about artwork setup, feel free to drop us an email at

Happy designing!

Working with Bleed

Figuring out if your artwork has enough bleed can be tricky – especially as different printers require different set ups. Some may require the bleed area to be outside of the canvas, whilst others, such as ourselves, require the bleed area to be within the canvas area.

So what is Bleed?

Bleed is ink that prints outside of the trim edge of the paper. This is to ensure that colour extends all the way to the edge once it has been trimmed. A minimum of 3mm bleed is needed for most print jobs because there is a degree of movement on any sort of press (Nothing is perfect, right?). Supplying artwork without sufficient bleed area can cause a white border around the edge of a print or important text to be cut off.

Making sure your cards have a bleed area

To ensure your card designs have adequate bleed area, the canvas must be set up to 15.3×15.6cm. This will create an extra 3mm on the top, bottom and right edges of the design. Once the cards are trimmed, they measure 15x15cm.

The below image illustrates the top, bottom and right 3mm border your artwork requires. Background colours or patterns should still fill this space, so that there aren’t any white lines after trimming. However, it is crucial that there is no text in this area.

In the artist Welcome Pack, you will be supplied with a template to ensure you are using the correct dimensions for your designs. Our web Uploader also has a handy Bleed Guideline you can toggle on or off to ensure none of the important bits will be cut off after trimming.

Remember: centered designs will be 3mm to the left because of the bleed on the right hand side.

And that’s it!

It’s very straightforward when you know what your printer requires. If you’re still struggling, feel free to shoot us an email at

Happy designing!

Creating the Perfect Card

Here at Wuzci, we want to help your design skills thrive and offer every opportunity to improve (and thus, increase your sales!). Sometimes this can mean a simple font tweak or adjusting your design layout so that it reads more easily.

With our brand new Artist Uploader, more of the power is in your hands. You are in charge of ensuring your designs look top notch on the shop, from the image to the name and the description. Ensuring your product listings look clean and professional is the surest way to capture your audience and pull in more of your commission.

We have pulled together some of our top tips & tricks to help your designs shine on our shop.

1. Starting the Design

Having a very clear image of the audience for a card is of the most important starting point. As you’re putting pencil to paper, ask yourself: Who is going to buy this card? Who are they buying it for? What kind of voice am I trying to convey with this design? Do I want to make people laugh, or am I helping them convey something much deeper?

Once you have a clear vision of who and why this card would be sent, using contemporary inspiration for fonts and colours can help bring your idea to life. Why not check out our inspiration boards on Pinterest or one of our Inspiration Emails?

TIP: Using a variety of fonts within your collection of designs could help you to cater to a wider audience and make sure your cards don’t all have the same ‘feel’
TIP: Instead of leaving the text central in this design, pushing it to the left gives it a more interesting composition and stops the darker blue from dominating too much of the frame.

2. Uploading your designs

Once your design is finished up, it’s time to upload it onto the shop!
All designs must measure 15.3cm x 15.6cm to allow for a 3mm bleed along the top, bottom and right edges. Check out our guide on Bleed.

After dropping your design into our Uploader tool, you will be able to preview it with or without the bleed guidelines. Designs need to be centralised within the 15cm square, not the entire canvas as this will result in designs either being cut off or looking off-center once printed.

TIP: If your design contains a border like this one from Quince Prints, ensure it is correctly centralised after the edges have been trimmed. Designs that do not meet this criteria will be rejected.

3. Naming and Descriptions

Creating your design name and description is the last, but one of the most important steps in submitting a design.

• Design titles need to be short and relevant. Using the phrase on the card or something related to the category is a good place to start. You do not need to write “Card” in the title.

• The description is what customers will see on the product page. This can describe the card in more detail than the title, but could also be a good place to write in who the card could be for or the perfect time to give it to someone.

• Adding relevant tags is the best way for customers to reach your design. Think about the search terms someone might use to get to your card. Put yourself in the customer’s shoes, keep it simple and remember to use words that describe your card well, e.g. “Dachshund card”, “Funny card”, or “Girly”.

• Remember that search engines also pull information from the product pages. The more accurately you describe your card, the higher chance it has of appearing in a potential customer’s search result.

E.g. When searching for “Dog Card”, Google pulls these results and puts those key words in bold.
TIP: It can be tempting to get lazy at this point, but customers won’t be able to find your cards if they aren’t tagged properly! Everything written on the product page helps to boost the designs SEO!

4. Waiting for Approval

Once your design is submitted, you will see the below message.
Designs are usually reviewed within 24 hours of submission and you will receive an email notification once it’s gone live. Please be patient whilst your design is under consideration.

If there are any problems with your submission, we will contact you outlining what we need you to amend and requesting that you re-submit once those changes have been made.

If you’re unsure about any part of this process, simply drop us an email at

Happy designing!

Why Send Cards or Letters?

Everybody loves getting a hand addressed envelope in the post. Whether the handwriting is familiar or not, knowing that somebody sat down and took the time to write and seal a letter specifically for you, shows that somebody cares… So you know that when you write and send a letter, you’re sending that same intrigue and happiness out into the world.

Before you start crafting a heartwarming note, think about why you are sending it. Are you sending birthday wishes? Congratulations? Or just checking in to say “Hi”? After all, you don’t need a big reason to or special occasion to reach out to a loved one.

Here’s a little inspiration to get you going:

  • Say why you’re writing and let them know that you were thinking about them. “I recently went to _____ and I couldn’t help but think of that time when we ______”
  • Did you pick out that card specifically for a reason? “I remembered that you love unicorns, so I couldn’t resist picking up this card for you”
  • Reaffirm your relationship. “I miss the old days when we would _____ and I can’t wait to do _______ again!”

Sometimes it’s just nice to celebrate the little things in life:

  • Congratulate a friend on a recent promotion.
  • Say “Well Done” for passing their driving test
  • Wish a loved one good luck before an upcoming surgery
  • To thank someone for such a great day last time you hung out
  • Wish someone good luck on in an interview
  • To congratulate someone on winning a recent sports game

The list of reasons to send someone a card could be endless. Whilst it’s important to remember the big things, such as birthdays, new babies or anniversaries, it’s also important to remember the little things.

Why not check out our fabulous range of over 3000 cards? Visit the shop.

Writing a Thoughtful Sympathy Card

Writing a sympathy card is a task that nobody wants to have to do. It’s not an enjoyable occasion and often something that we can’t plan for. But, it is an important gesture to show our support during a difficult time. It can also be a practical way to offer some much needed help.

Nobody wants to risk writing the wrong thing, so here are some tips help you relax and write a thoughtful message that shows you care.

After picking out the perfect card, these phrases can be a good place to start:

  • “We are so sorry for your loss”
  • “With deepest sympathy, as you remember ______”
  • “My thoughts are with you and your family during this difficult time”
  • “Thinking of you and wishing you moments of peace and comfort as you remember a loved one”
  • “I’m deeply sorry your family is experiencing the pain of a loss like this. My heart goes out to each of you.”
  • “It’s going to take time to get through the shock of this loss. Just want you to know we’ll be here for you all the way.”
  • “We were surprised and saddened to hear of _______ passing. We will miss them very much”

If you are writing to friends or family members of the deceased who may not know you, it might be thoughtful to mention how you knew their loved one. Sharing a little anecdote can help grieving family members or friends feel closer to those no longer with them. It can also be comforting to hear that others thought highly of their loved one, so be sure to let your recipients know.

  • “I feel so lucky to have known them. They lived an extraordinary life and I will never forget the time we ______”
  • “_____ touched so many lives for the good. I am grateful to have had such a wonderful colleague and friend. We will all miss her very much.”
  • “The funeral service was a great tribute to him and all that he has done for our community. ______ was a kind and generous man who will be missed greatly.”

If you’re in a position to help out your recipient in any way, be sure to let them know. People often don’t reach out when they are grieving because they don’t want to feel like a burden to their friends or family members. Offering something specific, such as taking over food or mowing their lawn, can be a great help during somebody’s grieving process and a good segue to check in on them.

  • “Thinking of you and your family. I’d like to help in any way I can. I’ll call later this week to see when would be a good time to bring over a meal for you.”
  • “I know that _______ used to take care of mowing the lawn. I’d love to come and help out with that.”
  • “You have so much on your mind right now, so let me give you one less thing to worry about and take care of ________”

The important thing about offering help is to follow through with it. After you’ve sent your card, give them a phone call after a couple of days to make plans.

So whether the card says it all for you, or you’ve written an extra message inside, sending a Sympathy card is an important, thoughtful touch that can help a person feel less alone during their grief.

Browse Sympathy Cards

If you don’t have time to write out your card by hand and post it, consider trying out our “Direct to recipient” feature.

Our unique fonts adapt to look like real handwriting and give your messages the perfect personal touch.