The ability to choose the message or design on the inside of the card.

Demographics would be great to have to we could tailor our cards , i.e. women in their 30s from West Yorkshire, and numbers of subscribers currently signed up to Wuzci

An overview of which genres of cards sold that month would be fantastic too, i.e. –% of people wanted kids birthday cards, and this –% ordered good luck cards etc

A monthly breakdown of my card sales, which ones were sold and how many of each would be grand.